One of the first things we wanted to do with the redesign was fix up the logo.
The old logo had basically just evolved from a pure text logo; it wasn’t something that I’d spent a great deal of time on.
Some old iterations:
So the new logo needed to look a little more intentional, plus it needed to fit with the new website. I wanted to keep the dandelion, but I’d never really liked the way it was just stuck in the middle of the words. The other thing I wanted to do was to have a small logo that could sit at the top of the website, and this one did not really work well at a small format.
I’m still playing around with this, as I need to work a bit on how it functions in pure black and white, but rather than let perfect be the enemy of good, it’s being released to the wild with this redesign launch. I like that the box (shown in a sea blue here) can be done in any color in my website palette.
So by itself (the transparent background is indicated by the grey and white check):
With the name:
Wide Full text version:
Black and White only version: