Simplify, simplify, simplify was the mantra for the redesign of this fitness camp website.
FitWit had a nice enough website, but it was very complex, hard to keep updated, and didn’t really meet their business and marketing needs. The goal of this redesign was to move them to a better hosting platform, away from a WordPress Multisite, to streamline their content, and really focus on what makes their program different and better. Plus a better mobile experience.
The class schedules are kept uncluttered using expandable sections, an interactive google map shows the locations, and key points are highlighted with photos & video. A members area and blog, categorized by location, keep current members up to date with the latest news and workouts, but the rest of the site is dedicated to the sales process.