One of the first things we wanted to do with the redesign was fix up the logo.

The old logo had basically just evolved from a pure text logo; it wasn’t something that I’d spent a great deal of time on.

Some old iterations:

So the new logo needed to look a little more intentional, plus it needed to fit with the new website.  I wanted to keep the dandelion, but I’d never really liked the way it was just stuck in the middle of the words.  The other thing I wanted to do was to have a small logo that could sit at the top of the website, and this one did not really work well at a small format.

I’m still playing around with this, as I need to work a bit on how it functions in pure black and white, but rather than let perfect be the enemy of good, it’s being released to the wild with this redesign launch.  I like that the box (shown in a sea blue here) can be done in any color in my website palette.

So by itself (the transparent background is indicated by the grey and white check):

With the name:

Wide Full text version:

Black and White only version: